ASDA wanted to launch a fun campaign during The Euro 2020 tournament to show its appreciation for the team and bask in this excitement. The retailer initially briefed the idea for a campaign to the Gardners team with the caveat that this could only move to production if England won the Wednesday night match against Denmark. And following the 2-1 win, that’s exactly what happened.

Immediately after the semi-final result, we worked with Gardners on the campaign creative. ASDA wanted to celebrate the England players, so each home deliver van was renamed to featured the names of the England squad – Pickford, Walker, Trippier, Stones, Maguire, Shaw, Rice, Phillips, Saka, Grealish, Sterling, Kane and Foden – and incorporate the “It’s coming home” message through operation “It ASDA be coming home” which saw ASDA stores across the country work to help customers celebrate in style.