The Tog Tailor

Sleep better, together.

The Tog Tailor

The Tog Tailor is a tailored duvet system aimed at couples who have a restless night sleep as they struggle with different temperature requirements. This simple, yet ingenious product changes the tog on one side of your existing duvet so you both get a good nights sleep. We were approached by founder Emma Nugent to help her brand the product and communicate its unique features. We created the core idea "sleep better, together" and developed the identity around a "T" icon split in the middle to visualise two sides of a bed.

What we did

Brand Strategy

Tone of Voice

Brand Identity

Logo Design

Print Collateral

Packaging Design



Having worked with Scott and Shona on the branding for my business, not only have I been really delighted with the results but they were both friendly, yet professional at all times. A great team. Emma Nugent — Founder.